Australian Butchers Store

Australian Butchers Store

Australian Butchers Store (ABS) is a new large format butcher launching in multiple locations across Melbourne. Their passion is providing the highest quality, best tasting meat at low prices. Red Robyn recognised these main drivers and captured them through a fresh, modern and approachable visual identity that promotes affordability and trust. The vibrant palette, custom illustration and overall bold tone differentiate them within the market and creates a customer experience that is enjoyable, easy and rewarding, both in-store and online.

  • Brand Strategy
  • Naming
  • Branding
  • Store design
  • Signage
  • Uniforms
  • Stationery
  • Collateral
  • Packaging
  • Website
  • Advertising
  • Illustration
  • BRAND Strategy
  • Naming
  • Branding
  • Store design
  • Signage
  • Uniforms
  • Stationery
  • Collateral
  • Packaging
  • Website
  • Advertising
  • Illustration