Graphite

graphite branding

Graphite

This development stepped outside of the predominate Bayside locale BPM has become renowned for and therefore allowed for a fresh new marketing strategy and design direction. The concept leveraged off the core idea of engaging potential buyers into the Graphite story. It was imperative to market BPM in parallel to Graphite, so the tagline: Graphite; another inspired leap, this time north by BPM, was developed. From this, the full story unfolded into the visual conversation. The word Graphite featured within inverted commas became the key logo mark and is literally always incorporated into the title or text within. The project sold out within 3 months.

  • Brand Strategy
  • Naming
  • Branding
  • Marketing
  • Collateral
  • Advertising
  • Signage
  • Floorplans
  • Website
  • Agents Manual
  • Brand Strategy
  • Naming
  • Branding
  • Marketing
  • Collateral
  • Advertising
  • Signage
  • Floorplans
  • Website
  • Agents Manual

graphite branding

banding