Stead

Stead

The Stead Street branding started with the development of the facade design, which was created from a traditional Herringbone pattern because of its historic architectural ties, timeless nature and ability to evolve. It was crafted from a mix of bluestone and copper which is representative of the alleyways that wind through South Melbourne. The teal colour palette a vibrant representation of ageing copper. The name ‘The Stead’, drawn from the street name ideally summed up this brand of being a place to reside.

  • Brand Strategy
  • Facade Design
  • Naming
  • Branding
  • Marketing
  • Collateral
  • Floorplans
  • Brand Strategy
  • Facade Design
  • Naming
  • Branding
  • Marketing
  • Collateral
  • Floorplans