Territory Melbourne Coffee

Territory Melbourne Coffee

Territory Melbourne Coffee was born through a collaboration between Guy Grossi and Small Batch Roasting Co. Red Robyn were engaged by Grossi to develop this new brand and establish it as one that sits amongst Melbourne’s coffee elite as an accessible everyday luxury for coffee enthusiasts worldwide who appreciates – and are excited by – our renowned coffee culture. The shape of the graphic extension is based on the map of Melbourne’s inner city suburbs with illustrations that define the individual territories. The stylized and abstract illustration plays on the shapes found in the architecture and landmarks within the corresponding suburbs. The eclectic mix of shapes and patterns portray Melbourne as a melting pot of cultures.

  • Branding
  • Packaging
  • Website
  • Collateral
  • Posters
  • Stationery
  • EDMs
  • Postcards
  • Branding
  • Packaging
  • Website
  • Collateral
  • Posters
  • Stationery
  • EDMs
  • Postcards